Remember when IHOP thought it was a fun idea to change their name to IHOB? It turned out to be a good publicity stunt, because they sold a lot of burgers. But there was a lot of backlash, and I used that as an opportunity to create my own IHOB page and fire back at the haters.
Before it was inevitably deleted by Facebook, it spawned the creation of its new arch rival, Waffle Houf.
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